One truth about doing business today is no business can survive and grow without advertising. Companies spend huge sums of money on advertising. For large and well-established businesses, the cost of advertising is easily born, but this is not the case for small and medium size businesses. Therefore, these businesses are constantly looking for opportunities to reduce the cost of their advertising.
The huge number of people who use Facebook makes it an ideal platform for businesses to reach out to potential clients. Many businesses can attest to the fact that using Facebook can lead to significant growth in income as a result of increases visibility. But the question most business owners ask is whether advertising on Facebook is free or not. The answer to this question depends on the kind of advertising you are looking for.
The Facebook platform offers a huge opportunity to all businesses around the world to advertise their products for free. However, success depends on the creativity of the individual business person. It is just a matter of taking advantage of the various tools and options provided by Facebook: individual accounts, pages, forums, and groups can all be use for free to publicize a business.
You can use your personal page to introduce your products and services to your friends. Depending on how you present the information, your friends’ friends may see the product or service posted on their wall. And, if your friends have bigger networks, then you end up reaching a larger market than you expect.
Another way of advertising for free on Facebook is by joining discussion groups and forums related to your line of business. You don’t join and immediately start promoting a product or a business. You first take time to acquaint yourself with the members and learn the rules of the group. You then establish yourself as a credible member by making meaningful contributions in the form of comments and posts. It is only after this that you can introduce your own products and services.
You can also create a free page for your products or business, and link this page to your website so that people who visit your page are linked directly to your website. On the other hand, placing a Facebook “Like” button on your website gives visitors the opportunity to promote your business for you, free of charge.
Apart from these free opportunities, there is what is referred to as Facebook ads proper. This is a system put in place by the owners of Facebook to generate income for the site. These ads are not free and work like Google AdWords. You set your own cost and Facebook will give you a package to suit your budget. It has been argued that Facebook ads are not as rewarding as making use of the platform itself. Facebook ads should be used as a complement to the free opportunities available on the platform.
Facebook has all it takes for businesses to advertise for free. Businesses should learn to take advantage of these opportunities.
For more great tips visit http://www.ehowtofacebookforbusiness.com.
Tags: advertising on facebook