Google to become top online ad seller in US by 2013 – Yahoo! News UK
Washington, Feb 23 (IANS) The online advertising business of search engine giant Google is growing faster than anticipated and is expected to surpass Facebook to be the top display ad seller in the US by 2013, a study has said.
Display ad is a form of graphical advertising on the internet usually appearing next to web content as banners or short video clips.
Research firm eMarketer said Facebook crossed Yahoo to be the top display ad-selling internet company in the US last year, and is set to continue the lead in 2012 with a revenue of $2.58 billion, Xinhua reported.
Google is expected to maintain the No.2 position in US display ad market this year with a revenue of $2.54 billion.
Google’s display ad sales in the US market will increase to $3.68 billion in 2013, overtaking Facebook when the social network company’s revenue grows to $3.29 billion, the study projected.
With all the online ad businesses combined, Google holds a healthy lead, as its share of the overall US online ad market is projected to increase to 44.9 percent in 2012 from 41 percent last year, thanks to the internet giant’s strong mobile, display and search revenue growth.
Yahoo, which now takes a distant second place with its share expected to slide to 7.4 percent in 2012 from 9.5 percent in 2011, will be surpassed by Facebook in 2013 in terms of total online ad sales in the US market, it said.
It seems like a hot internet marketing trend where everyone talks about using Facebook to draw traffic. But how does one do that exactly? This article will show you how exactly you can use Facebook to get visitors and dispel some myths about Facebook Traffic.
There is a common myth about this internet marketing trend. The first thing about traffic building with Facebook, is that most of Facebook traffic comes from viral traffic. You see, what most people do not know about the ads on the sidebar of Facebook, is that it is usually a blind spot for most people. However, many people still advertise on the sidebar to maximise all advertising options.
That being said, lets look at how we can draw massive amounts of targeted traffic using Facebook.
1) Creating a fan page for your business.
This is the first step to promoting your business, brand or website. By creating a fan page, you give fans the opportunity to follow your updates and also interact with each other.
2) Spreading by word of mouth
Unfortunately, you cannot add friends like an ordinary Facebook member or add followers like twitter. The only way to get fans is to network with others. Invite your friends of the same circle to join and ask them to encourage others to support you. Join related networks to your niche and start promoting your page.
3) Actively engage your followers
Update your fan page status every few days (everyday if possible) and encourage them to join the conversation under the discussion tab. Post cool videos or articles which might interest them and ask them to discuss or leave comments.
4) Hold competitions
Organise competitions and offer attractive offers or discounts. Doing this will really get the buzz out on your fan page and encourage people to participate actively.
5) Link twitter to your Facebook page
Use the link twitter application to link your twitter updates on your Facebook. This saves time and also allows Facebook fans to actively follow your updates on twitter.
6) Create a page badge
Create a page badge and put it on your blogs, websites, signatures to promote your fan page
7) Create fan page badges for your followers
Giving your fans a fan page badge makes them feel appreciated and engages them in your community.
8) Market your page
Spread the word about your fan page on your blog, website, other blogs, forums, networking sites and twitter.
Most importantly, ask what is in it for them. Always strive to create truckloads of value for your fans and if they like your stuff, they will tell all their friends about it.
About The Author
Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don’t waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab the latest internet marketing trends at www.impatterns.com !
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