Digital marketing is a discipline that encompasses all the efforts, techniques, and skills required to reach a target audience by using digital channels. It consists of applying technology to provide marketing communications and selling opportunities to potential customers. Digital marketing integrates several different tactics and techniques including: Search Engine Marketing (SEM), Social Media Advertising, Display Advertising and Search Engine Optimization.
Total marketing is a marketing Company that is essentially the use of technology to achieve an objective. Digital marketing can be used by companies and organizations to acquire new customers, educate them on their products, and increase sales by directly communicating with them.
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Digital marketing is an umbrella term used to describe all forms of digital marketing. This includes SEO, SEM, Paid Promotions, Social Media Marketing and other techniques that promote your brand online.
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